How a bootstrapped candle brand used product strategy, lifecycle marketing and customer experience to grow revenue 24% year over year, with more than half of revenue driven by email.
Seventh & Oak
Bonnet Land
From audience and positioning to product, pricing, creative direction and launch strategy. Building a premium bonnet brand designed around the rituals of Black women.
Bringing Multiple Brands Together Under One Customer Experience
A multi-brand trade show program brought strategy, product storytelling, Sales readiness and onsite execution together across one integrated customer experience.