Hey, I’m Annabel.
I help growing brands figure out what actually matters, then build the strategy, campaigns and systems to make it happen.
My Approach
Clarity first
I’m usually brought in when there are a lot of ideas, moving pieces or things that need to get done, but no clear way to connect them. I help make sense of what’s there, figure out what actually matters and turn it into a plan everyone can work from.
Built to work
I like good ideas, but I like making them happen even more. That might mean shaping the strategy, building the campaign, creating the brief or putting the right processes and systems behind it. The goal is always the same: marketing that works in real life, not just on paper.
10+ Years Across Marketing
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Brand, GTM, campaigns, events, content and more.
Strategy + Execution
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I don't just make the plan. I help bring it to life.
Built From Both Sides
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I've led marketing inside businesses and built brands of my own.
Work I've Led
Seventh & Oak
DTC Brand Building & Growth
Built and grew a home fragrance brand from strategy through execution, generating $80K+ in revenue and 2,000+ orders within a few months after launch, with features in ELLE and Glamour.
Integrated Marketing
Campaigns, Experiences & GTM
Led integrated marketing programs across channels and markets, bringing together campaigns, events, content, sales teams and customer experiences from planning through execution.
Marketing Operations
Systems, Processes & Planning
Built the briefs, trackers, content calendars, dashboards and ways of working that give complex marketing programs structure and keep teams moving.
Where I Come In
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Ongoing marketing leadership for growing brands that need senior-level support without another full-time hire.
I step into your business as an extension of your team, helping set priorities, shape strategy, manage initiatives and keep the work moving from idea through execution.
Best for: brands that need consistent marketing support and leadership month to month.
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For brands that know where they want to go but need a clearer marketing plan for getting there.
We’ll sharpen the pieces that guide everything else, from positioning, audience and messaging to go-to-market strategy, channel priorities and campaign planning, so your marketing has a clear direction before you start executing.
Best for: launches, repositioning, entering a new market or brands that have outgrown their current marketing approach.
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Focused support for the marketing moments that need more hands, more structure and someone to own the moving pieces.
I lead integrated campaigns, product and brand launches, events and customer experiences from brief through execution, connecting content, creative, channels, partners and teams so everything works together.
Best for: launches, integrated campaigns, events, activations and other high-priority marketing initiatives.
Building something worth talking about?
Let’s turn the idea into a clearer strategy and stronger customer experience.
FAQ
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My work spans marketing strategy and go-to-market planning, integrated campaigns, launches, brand and content direction, customer experiences, events and field marketing, and the systems and processes that keep it all moving. We’ll define the right scope based on what your business actually needs.
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I work with growing brands and businesses that need experienced marketing support but may not need or be ready for another full-time hire. My work is especially well suited to founder-led, consumer and B2B brands navigating growth, launches, campaigns or increasingly complex marketing programs.
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Think of it as having an experienced marketing partner embedded in your business without hiring another full-time employee. I can help set direction, build the plan, coordinate the moving pieces and stay close enough to execution to make sure the work actually gets done.
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Very. I’m not interested in handing you a strategy deck and disappearing. Depending on the engagement, I can move from strategy into planning, briefs, campaign development, project management, partner coordination, execution and measurement.
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Both. I take on focused projects with a defined scope as well as fractional marketing engagements for businesses that need ongoing strategic and executional support.
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It depends on the scope. Projects may run for several weeks or a few months, while fractional engagements are designed for ongoing support. Once I understand what you’re trying to accomplish, I’ll recommend a timeline that makes sense for the work.
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Pricing depends on the scope, complexity and level of support required. After our initial conversation, I’ll provide a clear proposal outlining the recommended scope, deliverables, timeline and investment, so you’ll know exactly what we’re agreeing to before we begin.
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Absolutely. I can work alongside internal marketing and sales teams, founders, agencies, designers, freelancers and other partners. Part of my role can be creating the structure, briefs and workflows that keep everyone aligned and the work moving forward.
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Yes. I’m based in Canada and can work remotely with businesses across North America and beyond. For engagements involving in-person events or experiences, travel can be discussed as part of the project scope.
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That’s completely fine. You don’t need to diagnose the marketing problem before reaching out. Tell me what’s happening in the business, what you’re trying to accomplish and where things feel stuck or messy. We can figure out the right next step together.
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The best engagements have a clear business goal, openness to collaboration and a willingness to implement the work. If I believe I can meaningfully help, I’ll tell you how. If I don’t think I’m the right partner for what you need, I’ll tell you that too.
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Start by telling me a little about your business, what you’re working on and where you need support.
If there’s a potential fit, we’ll have an introductory conversation to talk through your goals, challenges, priorities and timeline. From there, I’ll recommend the best way to work together.